PR and traditional media (think TV, radio, print media) - the minefield of most creative small business owners. So much so, that it is often overlooked, and the powerful impact it can bring to your business is missed. In the special ep with Seafoam PR we dispel the myths & discuss how to speak to journalists when the opportunity arises. Spoiler: PR isn't as terrifying as it seems.
Has the noise and demand of social media meant you have skipped PR and traditional methods (think TV, radio, digital & print publications) in your strategy and solely focused on other channels to gain brand awareness?
Does even the thought of gaining PR and putting yourself out there give you an absolute fear fest which makes you avoid it even more?!
We hear you. We’ve all been taught that the media is scary. A place for celebrities to get shamed and outed.
It also seems a little dated, right?
Well, it’s time to change these thoughts.
Traditional marketing methods are still at the forefront of brand awareness and one of the best ways to get in front of your ideal audience.
Just like any other marketing channel, you just have to approach it strategically and confidently. You are interesting and you do have a story to tell, people want to hear about your journey and business purpose.
We first met Charlie (Founder of Seafoam PR) during our COVID lockdown (1.0) support sessions over in The Hangout. Charlie kindly offers 1-2 coaching sessions for group members to open the conversation on communication and traditional media. We quickly found that most, if not all, of the business owners we connected with were not considering traditional media/marketing within their strategy. So we thought it was about time we started the conversation.
This podcast does just that. We hope it sparks those initial thoughts of introducing traditional media methods into your overall marketing strategy.