Rise Uncommon Folk

Rachel Murphy (Women + Waves): How a passion for riding waves led to collabs with major brands

Episode Summary

Join this episode and hear how phenomenal founder, Rachel Murphy, has grown her global surf community and lifestyle brand, Women + Waves. From a childhood passion of surfing in Cornwall, discover how Rachel defied tradition and is now collaborating with major brands like H&M and Ripcurl.

Episode Notes

Episode links

Women + Waves: https://womenandwavessociety.com/

Women + Waves Instagram: https://www.instagram.com/womenandwaves/

Uncommon Folk: https://uncommon-folk.com/

What to expect in this episode:

• How it all began - defying tradition and following your true passion
• The start of the community - how to build a really engaging community online and off line
• The H&M collaboration - how it happened and what it's like to work with a major brand
• When Covid hit - how they continued the community through a global pandemic
• Dealing with imposter syndrome int eh lifestyle industry
• The challenges as a founder
  Her top tips for other founders